Earners Forum Webmaster Inspiration Contest

Readers, the good folks at the Earners Forum have put together a cool contest worth checkint out.  Contest details here and prize information below:

 

Contest Prizes - Each of the 7 Winners Will Receive:

1. $250 Gift Certificate to Text Link Ads

2. 24 T-Shirts Custom Printed For Your Web Site (multiple shirt colors, sizes from Adult Small - XL, and 6 colors front-side printing)

3. $250 CASH MONEY from Neverblue Ads


More info on the contest here.

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We bought AuctionAds.com :)

Auctionadsteam Readers, I am happy to announce TLA's parent company, MediaWhiz, has purchased AuctionAds!  I have been working with Dave Dellanave (left) and Jeremy Schoemaker (middle) on this project since day one and it's a great success story.  MediaWhiz started off as a minority share holder in AuctionAds and as it continued to grow and grow we knew we wanted the whole thing!  In just four short months we have grown to over 20,000 publishers.

Jeremy and Dave couldn't have been better partners.  Jeremy is a brilliant marketer and Dave is a genius programmer.  They will be missed at AuctionAds.  Thanks for all your work guys!

We welcome AuctionAds into the MediaWhiz family and look forward to continuing to grow and improve the product.  More coverage at: Shoe's blog and at TechCrunch.

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TLA NYC Is Hiring Web Developers & More!

Readers, if you or anyone you know is interested in working in downtown NYC with the TLA team please let me know!  (see map and picture of office)  We are currently looking to hire two web developers and also a publisher specialist.  We are looking for on site full time workers only, no remote work.  Details on the jobs below.  If interested please follow instructions below, thx!

TLA Web Developer

Text Link Ads is seeking a Web Developer with strong web design & software development skills to join our growing team and help improve and expand the company's offerings including our text-based advertising network.  We are seeking a seasoned professional who is capable of consistent production of quality software in a fast-paced but relaxed environment - be ready to work hard, but enjoy yourself in the process.

The ideal candidate will have 3+ years of full-time development experience with PHP, and a working knowledge of (X)HTML, CSS and Javascript. An understanding of the Web 2.0 development standards, database architecture and clean, maintainable code will be crucial to success on this. PHP Development experience must include usage of version 5.x, and it's object oriented features.  Serious experience on MySQL is required; candidates must know how to both write, maintain  and optimize queries with multi-table joins.

Because of the nature of our business, strong communication skills are an absolute requirement.  You will be working closely with our business and development team to complete tasks: the ability to understand and make yourself understood in both written and spoken mediums is crucial to this position.  Additionally, you should be comfortable with a fast paced, small team environment - the ability to take ownership of and pride in your work is crucial for success.

The following core skills are sought:

* PHP
* MySQL
* AJAX / JSON
* Object Oriented programming concepts & their application in PHP 5+
* Web 2.0 concepts
* Version Control knowledge (CVS & Subversion)

The following skills qualify an 'exceptional' candidate:
* Linux (Red Hat Enterprise/Debian)
* Perl, Python or Ruby Programming (System/Web level)
* Systems tuning - Apache, PHP & MySQL
* Experience with Agile methodologies such as SCRUM

This position is on-site in New York City (Downtown/Financial District).  Unfortunately, we are not able to accommodate telecommuting/relocation at this time, so please don't ask.  Direct candidates only; no recruiter contacts please.

Salary is DOE but highly competitive; we provide an excellent company paid Health, Vision and Dental benefit, as well as a matched 401k.

Please be prepared to demonstrate your knowledge.

Send a resume and cover letter to techjobs@text-link-ads.com



TLA Systems Administrator

Text Link Ads is seeking a Systems Administrator with a strong Linux background, and familiarity with system-level and web-based programming to join our growing team.  We have an immediate requirement for a talented professional who is capable of maintaining, improving and expanding our production servers, and helping us bring our capacity and system performance to the next level.

The ideal candidate will have 2+ years of full-time experience administering Linux servers, and should be familiar with the installation, configuration and tuning of PHP, MySQL and Apache.  Additionally, experience with the creation and maintenance of system packages, monitoring tools and Subversion administration will prove helpful.  Strong candidates will have experience automating system tasks using a scripting language such as Perl, Python or Ruby; experience with building web applications in PHP will mark an exceptional candidate.

Because of the nature of our business, strong communication skills are an absolute requirement.  You will be working closely with our business and development team to complete tasks: the ability to understand and make yourself understood in both written and spoken mediums is crucial to this position.  Additionally, you should be comfortable with a fast paced, small team environment - the ability to take ownership of and pride in your work is crucial for success.

The following core skills are sought:

* Linux (pref. RedHat Enterprise) [2+ years]
* MySQL (installation, monitoring & tuning) [2+ years]
* Apache web server (configuration, monitoring & tuning) [2+ years]
* Basic system programming (Perl/Python/Ruby) [1+ years]

Additionally, the following skills will qualify an 'exceptional' candidate:
* PHP (web applications)
* Subversion (administration)
* MySQL Database Administration (assisting developers in tuning queries)

This position is on-site in New York City (Downtown/Financial District).  Unfortunately, we are not able to accomodate telecommuting/relocation at this time, so please don't ask.  Direct candidates only; no recruiter contacts please.

Salary is DOE but highly competitive; we provide an excellent company paid Health, Vision and Dental benefit, as well as a matched 401k.

Please be prepared to demonstrate your knowledge.

Please send a resume and cover letter to techjobs@text-link-ads.com


Publisher Earnings Specialist

The role of the Publisher Earnings Specialist would be to manage all earnings and payments made to all publishers and affiliates of TLA and its sister sites.  The role would include the processing of payments, and managing all inquiries regarding payment.  The position requires an acute attention to detail as well as to be able to handle multiple tasks during the course of a work day.  Please send resume and cover letter to resumes@text-link-ads.com

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SPONSOR POST: Buy and Sell Simple Text Link Ads

Text Link Ads has a unique solution for both publishers and advertisers. Publishers can sell simple text ads while retaining editorial control. Advertisers can purchase static html ads that can drive targeted traffic while building link popularity which is a top factor in search engine rankings.

TLA is offering new Advertisers $100 in free Text Link Ads. Stop by Text-Link-Ads.com for more information.
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Creative Link Building: Parody Sites

Johncow2_2 Readers, I came across this site today and it definitely gave me a chuckle and I had to give it a link: JohnCow.com  It is a spoof off of the popular JohnChow.com domain and a great example of a way to get links and traffic by piggybacking off the success of another website. 

Now getting links to a parody site may not be a big money maker itself but once you have a popular parody site you have the option of diverting some of the link goodness off to some of your other sites.  I know there are many more examples of parody sites on the web but I couldn't think of any off the top of my head, what about you?

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5 crafty outside the box link-building tricks & tips

Readers, the following is a guest post from Tom Clitchlow of Distilled.

1)  Ensure you pick up all pages that mention your site but don’t link to you. 

I’m going to let you in on a secret here.... Not everyone on the internet links to external websites, and when they blog about your site or mention your site they may not link to you. That’s right, some people don’t know how to, some people don’t feel the need to, some people haven’t even thought about it and some people are just plain lazy. This means that if you can find these people that talk about (but don’t link to) your site then contact them, ask them to simply add a link to your site where they have mentioned it and hey presto, you have a nice relevant and topical link! Getting these links is like taking candy from a baby and in some cases you can even get decent anchor text.

So how do you go about finding these pages which mention you but don’t link to you? The manual way is to run searches such as:

http://www.sitename.com

www.sitename.com

“sitename.com”

“sitename”

Don’t forget to run these searches in Google, Yahoo, MSN and Technorati (and anywhere else with a search function!). Just remember that often the top results will all link to you anyway (especially with the full url searches) so be sure to crawl all the way through the results.

You can also set up some automation to automatically find new pages/blog posts about your company. Google Alerts is one way, I prefer our Reputation Monitor which is a tool for monitoring your online reputation but has some interesting applications as a link building tool.


2)  Gain links from people trying to hot-link your images. 

If you run a site of any size or any worth then you will almost certainly have plenty of images on your site which people will want to steal, borrow, pilfer or just blog about.  Patrick Altoft has written a fantastic script which allows you to gain links from anyone who is looking to use your images. Go read the post here. Just try it for yourself, click the link then right click the image at the top!

Note: This script doesn’t prevent people hot-linking images, in fact it actively encourages it but makes sure that people give you a link back at the same time. For sites with many images, and in particular sites with striking images it’s a must to install this script

Patrick recommends only showing this script to people who come via Google images, I think it depends on what kind of site you’re running. You could probably build an entire site around image optimisation and using this script to generate back-links. Read more about image optimisation from Caydel.


3)  Keep your friends close, your enemies closer. 

This tip comes courtesy of SEOmoz. The idea is very simple and plays on people’s ego’s. In a nutshell, the sites which already rank for your target key phrases are the holy-grail of links, but it can often be difficult to get links from them since you are by definition in competition with them (in the SERPs at least!). So how about creating a competition, or award and handing it out to the top ranking sites in your sector? Everyone loves awards and the chances are that people will then link back to the source of the awards. If you want to get a bit more crafty about this you can even host the awards on a separate domain, to make it look like you’re not affiliated with it then simply 301 the domain back to your site at a later date.

Matt was the first one to publicly announce this trick in one of the whiteboard Friday’s but it’s clearly been something SEOmoz have been doing for a while... Case in point?  Which built over 100,000 backlinks. Wow!


4)  Flamebait – like linkbait only flame grilled.
 

This one is slightly more left-field than the others and I wouldn’t recommend doing this unless you were sure what you’re doing and also don’t mind a bit of a word-fight! The basic premise? Find a way to get sued. Working on the any PR is good PR (and equivalently, any links are good links) Andy Beal blogs about the subject in more depth here. The holy-grail for this tactic is to get sued by a company who no-one likes, that way you can get the social media crowd on your side! Other, slightly less dangerous, ways of doing this are to just be controversial or get threatened by someone who doesn’t understand the internet.

Aaron Wall also mentions this tactic briefly here.  Number 63 on the list.


5)  Keep it funny schmuck.
 

I’ll leave you on a high note with a little bit of humour. Next time someone famous in your industry makes a big announcement spend 30 mins with your favourite photo-manipulation software (mine’s the gimp) and come up with (something funny) .

Note that to make this work you need to ensure that the you don’t offend the original poster (unless you’re looking for a fight, see point 4) and to keep it light-hearted. Spread the word about your post and as the original announcement grows, so does word of your amusing pictures. The ideal candidate for this is a blogger who likes to have a chuckle – aiming this at someone serious probably wouldn’t have as much of an impact (that’s why we picked Rand! :)

 Well that’s all folks – happy link hunting. If this gets a good response you never know, I might be invited back to post again! Either way, if you liked what you read then you can read more from me and the Distilled guys over on our blog.

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AuctionAds is White Hot

In case you missed the progress report on AuctionAds it is doing VERY well.  It is outperforming Adsense on many websites and growing fast because it is making publishers money.  Ebay recently honored AuctionAds and in particular David Dellanave and Jeremy Schoemaker with the "eBay Most Innovative Application-Buyer" award.  This was one of Ebay's Star Developer Awards given out at their annual developer's conference.  Hats off to both these guys and in particular to Dave on the tech side for creating a piece of technology that is amazingly scalable. 

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